Research. Guides. Practical insights.
Consent-Aware
CRM and Marketing
Automation for the
iGaming Industry
Resources, independent of vendors and operators, on player preferences, communication workflows, customer relationship management (CRM) integration and responsible marketing for regulated iGaming businesses in the UK, US, Canada and Australia.
CRM Architecture
Player data, events and integrations
Marketing Automation
Email, SMS and in-app workflows
Consent Management
Opt-in, preferences and opt-out handling
Tools & Evaluation
Criteria and test methods
Responsible Marketing
Player protection and safer gambling
Featured guide
Consent-Gated Player Communication Workflows
The fixed order of checks every automated send passes: exclusions, opt-outs, age, product and channel opt-in, then record quality.
CRM guides
CRM Integration Checklist for iGaming Platforms
Eight checks before a CRM or marketing tool goes live: data flows, one-way permissions, exclusion feeds, send-time checks and rollback.
Consent and compliance
Managing Player Preferences Across Products and Channels
How to store a product-by-channel opt-in matrix, tag each campaign by product and apply British code 5.1.12.
Automation
Email and SMS Rules for Gambling Marketing Automation
What gambling emails and texts must contain by market: sender details, opt-outs and the marketing versus service line.
Tools & evaluation
Independent Tests for CRM and Automation Tools
Criteria and hands-on tests for comparing CRM, automation and consent tools, written so you can run them yourself. No rankings, scores or paid placements.
